CEO of Music Tomorrow Julie Knibbe

With a near-decade-long track record building up innovative music & data products and leading product teams at Deezer and Soundcharts, Julie Knibbe established herself as one of the most prominent music data product experts globally. Having founded Music Tomorrow back in 2020, Julie has leveraged her product management expertise and network to quickly turn the company into one of the leading voices in music data and a go-to place for businesses looking to find a new way to work with music data.

Founder, Water & Music Cherie Hu

Cherie Hu is the founder of Water & Music, a research network for music and tech. She has been covering music and tech as a writer and editor for eight years, previously for publications including Billboard, Forbes, Pitchfork, and Variety. She has spoken as an expert commentator on CNBC and SiriusXM Volume; as a guest lecturer at institutions like Harvard University, New York University, Northeastern University, and Berklee College of Music; and as a panelist or keynoter at over 40 conferences around the world.

Co-CEO, Maarten Walraven

Maarten Walraven operates at the intersection of music, technology, communities, and education. There are many different hats, from Co-CEO at to co-creator of the experiment in scene building, Wild Awake and from teaching at the University of Utrecht to being co-project lead for the Water & Music academy. If you want to follow his thinking, the best place is MUSIC x, the newsletter he co-edits.


  • Introduction: Survey of industry data practices

  • Setting targets and benchmarks

  • ​Developing your marketing plan

  • Building a bulletproof fan CRM

  • ​Marketing automation

  • Discoverability: Introduction to recommendation systems

  • ​How to boost digital discoverability

  • Closing remarks: New digital frontiers


​Full Course: $600 - À-la-carte: $100/session. Pricing includes access to live sessions, pre- and post-session readings, and video recordings of sessions after the fact. ​*Music Tomorrow newsletter subscribers — please check your inboxes and our Discord server for your discount code!

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