Music Marketing Data Bootcamp
Oct 3-26, 2023
Introduction: Survey of industry data practices
Setting targets and benchmarks
Developing your marketing plan
Building a bulletproof fan CRM
Marketing automation
Discoverability: Introduction to recommendation systems
How to boost digital discoverability
Closing remarks: New digital frontiers
Who's never dreamed of boosting their algorithmic streams? In this course, you will learn how to influence music recommender systems: from the technical foundations of RSO down to playlisting, PR, and marketing strategies.
€89