Music Tomorrow Academy

Alex is a former UMG analyst turned founder. Having cut his teeth working on campaigns for the likes of Katy Perry and Rich The Kid, Alex launched un:hurd, a data-led music marketing ecosystem which helps artists invest their marketing budget effectively and efficiently. Since launching un:hurd have worked with over 37,000 artists in 129 countries, ranging from global stars to artists releasing their first track.

Kristin Grant is the founder of Westcott Multimedia, a data platform that optimizes when to spend marketing dollars for streamed media assets. Similar to high-frequency trading we can monitor hundreds of thousands of online songs, podcasts, games, videos and launch thousands of ad buys at a moment's notice. She ran the digital distribution, pr and marketing for Barrington Levy's Grammy Nominated Album, "Acousticalevy." Grant spent time at Next Big Sound and writing for Billboards Streaming Twitter Charts before working as an Entertainment Analyst on Wall Street and managing Global Playlist Strategies at Universal Music Group. Grant has a B-Comm in International Business, received a certificate in Entertainment Law from the Osgoode Hall University and a Masters in Music & Business from New York University. Grant writes for Forbes about the intersection of streaming media and data.